Analysis of Product Sampling for New Product Diffusion Incorporating Multiple-Unit Ownership

New Product Diffusion Acceleration: Measurement and Analysis

It is a popular contention that products launched today diffuse faster than products launched in the past. However, the evidence of diffusion acceleration is rather scant, and the methodology used in previous studies has several weaknesses. Also, little is known about why such acceleration would have occurred. This study investigates changes in diffusion speed in the United States over a period...

A Model of Multiple - Unit Ownership as a Diffusion Process

This paper develops and tests a new model for multiple-unit adoptions of durable goods based on the diffusion modeling tradition. Multiple-unit adoptions are a major component of sales for many consumer durable product categories. For instance, sales of multiple-unit adoptions for televisions have been high than both first adoptions and replacement purchases since 1977, while for automobiles th...

A dynamic risk analysis on new product development process

Abstract In the dynamic and competitive market, managers seek to find effective strategies for new products development. Since There has not been a thorough research in this field, this study is based on a review on the risks exist in the NPD process and an analysis of risks through FMEA approach to prioritize the existent risks and a modeling behavior of the NPD process and main risks using s...

Modeling Seasonality in New Product Diffusion

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Essays on New Product Adoption and Diffusion